How To Drive Supplier Adoption and Engagement: A Fresh Perspective
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Wednesday, June 5th at 1pm ET
As we continue to invest in digital technologies and solutions, one of the most persistent challenges to arise is being able to realize return on investment and demonstrate expected value to the business. A common obstacle is that supplier adoption rates for the digital services and tools being provided is far too low. Solving this problem is becoming an urgent priority for an ever growing number.
In this webinar, we tackle the issue head on, exploring new methodologies and techniques, and introducing the emerging discipline of supplier marketing.
In the same way that we’ve seen digitalization and automation reshape the customer marketing experience, and just as we’re seeing the growth of employee marketing to attract and retain the best talent, so too should we expect supplier marketing to play an ever more important role in helping us to achieve the goals of better adoption and engagement, while improving the experience for our suppliers.
In the session, we will cover the following key topics:
- What are the main causes of friction and fatigue for suppliers
- What is supplier marketing and how can it help
- Top 6 recommendations to drive supplier adoption and engagement
About Speakers
B2B tech marketing leader specialising in three areas:
- Demand generation – delivering the content, campaigns, technology, process and measurement system to drive marketing-sourced pipeline
- Product marketing – helping B2B tech companies transition from product-led to customer-led organisations in order to drive growth
- Marketing leadership – building B2B marketing teams that succeed by providing the right environment, objectives and support infrastructure
Led teams to deliver change and growth at major blue-chips such as GE, BlackBerry and GXS and have built the marketing function for venture-backed fast-growth SaaS providers.
Moderator
Michael Cadieux is the Founder and serves as CEO of the Procurement Foundry. Michael is a recognized global Indirect procurement thought leader. With more than 25 years of procurement and business experience, he is a sought-after resource within the Indirect Spend community and has spoken at numerous industry conferences and events over the years. Prior to founding Procurement Foundry, he spent 17 years at Publicis Groupe, the second-largest advertising and communications firm in the industry. He was directly responsible for $2.4B of spending, from 65+ business units, and 27,000 employees within Publicis Groupe’s holdings in the Americas.