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Tuesday, October 24th at 1pm ET

Procurement’s strategic role in managing the fast-growing influencer marketing channel - a deep dive with Bayer.

Brand spending on Influencer Marketing has grown from $4 billion in 2021 to an estimated $7m in 2024 (and is expected to grow annually by 9% for the next several years). Procurement plays a strategic role in ensuring this large investment is optimized, the right partner is selected, and risks are managed. Join us to learn about Bayer's journey in scaling influencer marketing to be one of the company's most valuable marketing channels.

  • How big influencer marketing has become and why brands need to be investing in the space
  • What's important in determining the right influencer marketing partner
  • Best practices for executing an RFP
  • How to ensure you are maximizing the value of your influencer marketing investment

About The Speakers

Raymond Croce-Galis
Strategic Sourcing Marketing Services
Bayer

Raymond Croce-Galis,  has been in Strategic Sourcing at Bayer for the past 12 years,  covering all categories within Marketing and Sales (Including Creative Agencies, Influencers, Online Media,  Insights and Analytics, and Omni-channel marketing).  For the past 5 years he has been the business partner for Bayer’s North American In-house media teams. 

Keith Bendes
Vice President, Strategy
Linqia

Labeled a leading voice in the intersection of marketing and technology by Forbes, Keith is the Vice President of Strategy at Linqia, the leading influencer marketing agency for enterprise brands. Keith is also the co-host of the Creator Economy Live podcast, contributor for Forbes on influencer marketing, and speaker at conferences around the world. Keith has developed marketing and influencer strategies for some of the largest brands in the world including Unilever, Anheuser Busch, Kraft, McDonalds, Pepsi and more. Keith lives (and works) in San Francisco, California with his wife and two daughters. 

Mike Cadieux
Founder & CEO
Procurement Foundry

Michael Cadieux is the Founder and serves as CEO of the Procurement Foundry. Michael is a recognized global Indirect procurement thought leader. With more than 25 years of procurement and business experience, he is a sought-after resource within the Indirect Spend community and has spoken at numerous industry conferences and events over the years. Prior to founding Procurement Foundry, he spent 17 years at Publicis Groupe, the second-largest advertising and communications firm in the industry. He was directly responsible for $2.4B of spending, from 65+ business units, and 27,000 employees within Publicis Groupe's holdings in the Americas. Michael's time at Publicis Groupe exposed him to many of the common pain points for practitioners and executives in the procurement industry, as well as the solutions. More often than not, solutions to common problems were forced to resolution by enlisting the services of high-cost consulting firms. The process was both expensive and time-consuming, sometimes resulting in a solution that was not the most effective. These commonplace interactions were the basis for the Procurement Foundry - a fully vetted practitioner-based community where procurement professionals could source solutions from peers instantly and correctly. Since its inception, Procurement Foundry has increased membership to over 3,000 practitioners in 63 countries, started their own series of conferences and webinars on both the Direct and Indirect sides of procurement, and has released two independent salary and compensation surveys to industry acclaim. Procurement Foundry has become a daily resource to its vetted member list, making it one of the most valuable and up and coming resources to the industry.

Sponsored by Linqia:

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